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Re: Emsam article on Wall Street Journal Online

Posted by Shortstop on May 3, 2007, at 11:03:40

In reply to Re: Emsam article on Wall Street Journal Online, posted by Honore on May 3, 2007, at 10:30:07

I've been on it a little over a month and have had no problems with the patches. They are sticky as hell, for sure -- sometimes it's like they've fused with my skin -- but I find the redness and irritation disappears within a day or two no matter where I place the patch.

Pricing is probably a factor for the drug's marketplace failure, but so is marketing. I've seen no ads for it in print or broadcast whatsoever. The anti-depressant field is crowded but the Emsam patch really does fill a needed niche. Lots of us have stomach reactions to all sorts of foods and oral drugs, including SSRI pills -- just look at sales of Prilosec! I'll be really disappointed if they let this fall away after not putting a serious marketing and PR pitch behind it. On the latter, they ought to be placing patch success stories on the morning news shows, for one thing. And where the hell are the ads during the evening news shows? Get with it, BMS/Somerset!


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