Posted by noa on March 22, 2003, at 0:00:45
In reply to Re: I don't know what you're referring to?, posted by fayeroe on March 21, 2003, at 12:51:44
Yep, seems to me the war dept. must have hired some out of work admen from Madison Ave--the "branding" and marketing-like names are just to gag over, aren't they?
Regardless of how any of us feel or think about the war itself, I feel it is hard to ignore the gag-factor of the marketing language being used. Let's look at two of these labels:
-"Operation Iraqi Freedom"--a little over the top? Presumptuous? perhaps a little maudlin and transparent for our postmodern sensibilities? I think so. Really does make me feel a bit nauseaous, honestly. And I mean that completely separately from the issue of the war itself. Really.
-"Shock and Awe"--definitely gonna be some scrambling to copyright this one for the movie version, don't ya think? Seems way too "titled" to be anything but a kind of trailer for war as "showtime". I can just imagine the disappointed reviews as the shock and awe doesn't pan out to be quite what it was built up to be.
Anyone care to add more of these marketing terms to this annotated list? Or comment on these?
poster:noa
thread:211128
URL: http://www.dr-bob.org/babble/social/20030316/msgs/211324.html