Posted by noa on February 11, 2003, at 18:48:23
This message, posted by missliz, was moved from PB meds board:
http://www.dr-bob.org/babble/20030208/msgs/140516.html
> Uh, guys, these are TV characters, not real people. The guy detective is a genius expert on everything, haven't you noticed? If anything he's eccentric, a creative thinker. This has nothing to do with bipolar, despite the ax Kay Jamison keerps grinding about it.
> The mention of Geodon and Zyprexa were product placement- a type of advertising where a product is included in the storyline or seen in the shot. Manufacturers pay for this, and this was an incredibly clever ploy. Anti psychotics aren't going to go over well in the kind of thirty second spots used for fashion accesory drugs like Paxil or Zoloft, so product placement in a popular TV show is a way to get the name out and "legitimize" the product. It's a psychological ploy to market more drug.
> Lilly has been flogging Zyprexa for everything short opf teenage acne, despite testing scandals and a lot of ugly long term side effects. It gets mentioned a lot on ER, too. This isn't because it's a great drug, but because Lilly paid a big chunk of cash to get it in there.
> It's just advertising. Take it with a grain of salt. Every time you see a movie star drink a Coke onscreen, It means they outbid Pepsi for the product placement rights. Same thing here.
>
> missliz
>
> Who says a film degree is useless? I know about this stuff.
poster:noa
thread:36860
URL: http://www.dr-bob.org/babble/social/20030208/msgs/36861.html