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Pills Big Pharma Tries to Get You Hooked

Posted by stan_the_man70 on May 7, 2016, at 7:11:57

In reply to Third leading cause, posted by stan_the_man70 on May 4, 2016, at 9:06:12

-----------------------quote reference
http://www.alternet.org/story/155170/6_kinds_of_pills_big_pharma_tries_to_get_you_hooked_on_for_life
-----------------------end quote

6 Kinds of Pills Big Pharma Tries to Get You Hooked on for Life

Since direct-to-consumer drug advertising debuted in the late 1990s,
the number of people on prescription drugs for life has ballooned.

By Martha Rosenberg /
AlterNet
April 26, 2012

Why has Big Pharma failed to produce new antibiotics for deadly infections like MRSA (methicillin-resistant Staphylococcus aureus), VRE (vancomycin-resistant enterococci), C. Difficile and Acinetobacter baumannii even as they leap from hospital to community settings? Because there is no money in it.

Pharma executives "have shown less interest in medicines like antibiotics that actually cure disease than in those that only treat symptoms," writes Melody Petersen, author of Our Daily Meds. "Most blockbusters are pills for conditions such as anxiety, high cholesterol or constipation that must be taken daily, often for months or years. They are designed for rich Americans who can afford to buy them." Nor are medicines for tropical diseases like malaria, which kills a child every 30 seconds, a priority, notes Petersen. They also lack ka-ching.

Since direct-to-consumer drug advertising debuted in the late 1990s, the number of people on prescription drugs -- especially prescription drugs for life -- has ballooned. Between 2001 to 2007 the percentage of adults and children on one or more prescriptions for chronic conditions rose by more than 12 million, reports the Associated Press and 25 percent of US children now take a medication for a chronic condition. Seven percent of kids take two or more daily drugs. Who says advertising doesn't work?

Of the top-selling drugs in 2011, led by Lipitor, Nexium, Plavix, Advair Diskus, Abilify, Seroquel, Singulair and Crestor, none is taken occasionally, or "as needed" and the treatment goal is never to get off the drug, like an antibiotic. Why would Pharma deal itself out of the game?

There are two ways Pharma hooks the US public on prescriptions for life. First, prescriptions that used to be taken as needed for pain, anxiety, GERD (gastroesophageal reflux), asthma, mood problems, migraines and even erectile dysfunction, gout and retroviruses (in some cases) are now full-time medicines. Instead of having a bad day or heartburn, you have a disease like anxiety or GERD which calls for full pharmaceutical artillery. Instead of having body pain to be treated transiently, you are put on an antidepressant like Cymbalta or seizure drug like Lyrica or Neurontin indefinitely.

Secondly, many of the top-selling drugs today are to prevent chronic conditions like high cholesterol, high blood pressure and osteoporosis that people are said to be "at risk" for. Needless to say, in both cases, people never know if the drugs are working or whether they would have had symptoms without them. This creates a loyal customer who is afraid to quit a prescription because it might be working. And why should they quit anyway when a third party is probably paying?

Here are some drugs -- not all -- that are marketed for perpetuity.

1. ADHD and Drugs for Pediatric 'Psychopathologies'
----snippet removed
2. Hormone Replacement Therapy
----snippet removed
3. Happy Pills
----snippet removed
4. Proton Pump Inhibitors (PPIs)
----snippet removed
5. Statins
----snippet removed
6. Asthma-Control Medicines
----snippet removed

--------------------------
Martha Rosenberg frequently writes about the impact of the pharmaceutical, food and gun industries on public health. Her work has appeared in the Boston Globe, San Francisco Chronicle, Chicago Tribune and other outlets.


----------------------------------------------------------------------
----------------------------------------------------------------------

A much longer article

Drugs you don't need
For Disorders you don't have

Inside the pharmaceutical industry's campaign to put us to sleep

by Jonathan Cohn
Illustrations by Sam Rowe

The Huffington Post

-------------------------quote reference
http://highline.huffingtonpost.com/articles/en/sleep-advertising/
-------------------------end quote


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