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Maximising response in the clinic

Posted by ed_uk2010 on February 16, 2015, at 8:39:07

In reply to Chamomile » alexandra_k, posted by ed_uk2010 on February 16, 2015, at 8:00:05

In real life, it's important to maximise the chance of a good response by whatever means. To enhance response, careful branding and packaging of medicines gives a good impression to the users of the medicine. Enhanced confidence in a medicine seems to make people feel better. Although some would argue that excessive amounts of colourings should not be used in medicines.... if it enhances response, it may be worthwhile. It also reduces confusion between tablets by making them more identifiable.

 

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URL: http://www.dr-bob.org/babble/20150129/msgs/1076732.html