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Re: Has anyone seen the Cymbalta Commercial?

Posted by cloudydaze on July 24, 2006, at 12:51:03

In reply to Re: Has anyone seen the Cymbalta Commercial?, posted by pulse on July 24, 2006, at 7:36:23

> i find the ad so revolting in so may ways, i switch channels asap.
>
> the #1 way in which i find the ad beyond vile is the inclusion of this 'who does depression hurt?' ditty. since being 'p.c.' has lost all meaning, if it ever had one, and i'm not a p.c. kinda gal, anyway, please excuse (i say snidely) the following:
>
> in the final analysis, i could care less if it hurts my mate, kids, pets, cousin twice removed, or ishcabibble. i am the one it hurts most...and by a VERY long sight. this is no less than emotional blackmail being perpetrated - in a sickeningly manipultive fashion - against the TRUE sufferer. they ought to be shot for this. shame, shame, shame.
>
> the whole ad is sinking to an all-time low, even for the drug companies. it's a more than obvious & desperate plea, (i.e. scam) in their last-gasp effort to increase sales of cymbalta - before the final gavel descends upon them. after the liver warnings they've already received and been made to inform the public about, cymbalta is in imimnent danger of being pulled from the market...any day. they well know this. so, once again, the ad is REALLY & ONLY about all the money THEY will be losing ....soon.
>
> http://www.google.com/search?q=cymbalta%20liver%20damage%20warning&sourceid=mozilla2&ie=utf-8&oe=utf-8

I have to respectfully disagree with the above statements, not only because Cymbalta helped me in the past, but because I've done resarch on Eli Lilly (drug company that makes cymbalta).

Last semester, I had to design an annual report for Eli Lilly, and had to do research into the company, it's history, innovations, and it's finances.

Yes, they are a drug company - it's a business like any other business, and they have to make money, otherwise, there would be no drug company.

Actually, I think the commercial is profound. It points out very relevant things about depression that not everyone recognizes. This is the first antidepressant that I have heard of (who knows, maybe there's more out there) that treats the physical hurt too. I think that is a wonderful innovation.

The part about depression hurting your family & relationships is also profound. Not many people think about it, but YES depression doesn't only hurt YOU. It hurts everyone who remotely gives a sh*t about you! Whether you want to believe it or not, or even care about it, it is fact...and I think they are right in pointing it out.

In fact, that statement may encourage someone to help themselves more. Think about it...if you are so depressed that you no longer care about yourself, but still have loe for your family - that statement could be what you need to hear to encourage you to find help. Some people don't want to help themselves, but they would do anything for their families.

My mom has depression, and I have bipolar. My mom's depression has hurt me GREATLY, as has my boyfriend's depression. In fact, I've had to be the strong one in these relationships - in order to survive. One of the main reasons I have started to overcome bipolar is MY DAUGHTER. She gives me reason enough to live. I would never dream of hurting her. If my depression is hurting her, I must overcome it. She is more important to me than depression. No it is not easy, but it's life.

I think it's completely relevant and appropriate. I don't think it's a scam to make money. Eli lilly is a drug company, and yes they are out to make money - but they have provided the world with some wonderful innovations, and seek to provide better care to people. I don't see them as bad guys, I see them as guys trying to do their jobs.

If there is a problem with Cymbalta, that is unfortunate - it was a great medication for me....i was actually thinking about starting back on it.

Cymbalta's website:

www.depressionhurts.com


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poster:cloudydaze thread:667854
URL: http://www.dr-bob.org/babble/20060724/msgs/670022.html