Posted by Ritch on July 31, 2002, at 13:11:24
In reply to Re: Lexapro update, posted by pharmrep on July 31, 2002, at 2:04:24
> I am a Celexa rep, and will be marketing Lexapro once the FDA gives final approval (sometime in August is what we've been told). I have gone to extra training to know the differences between Celexa and Lexapro, and when the samples go to the Dr's, so will the studies (very impressive.)
> As far as efficacy...yes it will be more effective than Celexa or any antidepressant available...it will also be more tolerable with "side-effects and discontinuation due to adverse events comparable to placebo." That last quote is being allowed by the FDA...awesome. And most importantly...Lexapro is replacing Celexa because the technology to separate the isomers is just now available...so Ritch, you are partially right, but re-patent? Wrong...Celexa will still be available for 3 years before going generic. Dont lump Forest in with some other unethical pharm companies who get FDA approval years in advance, and then don't offer the new drug til the old one goes generic. Forest is moving to Lexapro because studies show Lexapro is better, and all our efforts will be in promoting the better drug. Hard to believe a company is giving up over $5 billion over the next 3 years...I guess the message Forest is sending is that it that sure Lexapro is that good.Hi,
Thanks for the information. I am a little concerned however that you could be in trouble with your employer (Forest) if you were discussing the product on the internet as you are now. I am assuming that your employer isn't encouraging you to do so... if they *are* encouraging you (and others) to do this I think it could look badly for Forest.
Mitch
poster:Ritch
thread:109458
URL: http://www.dr-bob.org/babble/20020731/msgs/114643.html