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Re: who can we trust?

Posted by Dinah on July 3, 2012, at 17:20:41

In reply to Re: who can we trust? » SLS, posted by Hugh on July 3, 2012, at 12:06:59

FWIW. I heard a few drug reps at my internist's office complaining about the declining role of reps in the age of the internet, and worrying about the future. They still make a pretty good living and I'm not exactly weeping for them, but CareerBuilder.com seems to give some validation to their fears.

"Drug sales are projected to soar in emerging markets like China. But the picture is less rosy for America's pharmaceutical sales force, which has been shrinking due to tighter government regulations, increased use of the Internet by consumers and a growing unwillingness on the part of doctors to meet with them. ZS Associates, a marketing consulting firm, reported last year that just 58 percent of physicians agreed to meet with 70 percent of the salespeople who visited, down 18 percent from the year before.

This translates into a slightly underwhelming employment picture for pharmaceutical salespeople: The U.S. Bureau of Labor Statistics expects a 5.4 percent decline in employment between 2008 and 2018.

Last Updated: 17/04/2012 - 5:59 PM"

Perhaps we could see this as a move in the right direction?

I'm trying to picture a perky cheerleader type trying to sell something to my severe and humorless pdoc. I can see him raising a brow, or steepling his fingers together, and giving that appraising stare that chills me to my marrow, and makes anything I'd like to say to him wither unspoken on my lips.

 

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