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Re: Lets see what the FDA thinks? » Mr.Scott

Posted by Alan on December 7, 2002, at 9:58:49

In reply to Lets see what the FDA thinks?, posted by Mr.Scott on December 7, 2002, at 1:34:58

> Thank you for the information. I have forwarded it to the advertising
> division for their evaluation.
>
> Jim Morrison
> CDER Ombudsman
>
>
>
>
>
>
> --------------------------------------------------------------------------------
> Subj: Forest Pharmaceuticals
> Date: Wed, 4 Dec 2002 04:06:23 -0500
> From:
> To: MORRISONJ@CDER.FDA.GOV
>
>
>
> Dear Mr. Morrison of the DDMAC division of the FDA,
>
> There is a well trafficked forum for patients suffering mental illness on
> the
> internet at the address www.dr-bob.org/babble.
>
> Under the posting name of "pharmrep," you will find a self-admitting
> representative for Forest Pharmaceuticals who is disseminating clinical data
> directly to patients on the newly approved SSRI
> Lexapro (escitalopram).
>
> I believe this constitutes a marketing violation in that a self admitting
> pharmaceutical representative for Forest Pharmaceuticals is 'selling' or consulting
> directly to patients without any clear fair balance attached to the information
> being so readily offered. As I understand the regulatory procedure all direct to patient marketing must contain clear fair balance.
>
> While this clever marketing tactic of creating hopes in the minds of the
> suffering with the ultimate goal of influencing physicians prescibing
> habbits
> may not yet have a legal precendent by which your body can make a
> deliberation, I think it is worthy of investigation.
>
> Sincerely and Annonymous.
>
================================================

While there has been lengthy discussion about this over at PB admin, specifically:

http://www.dr-bob.org/babble/admin/20020725/msgs/6905.html

I'm of the opinion that this is the correct approach although skeptical that it will have any effect. Perhaps it will as I've stated in my postings on the subject in that thread.

Alan


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poster:Alan thread:109458
URL: http://www.dr-bob.org/babble/20021203/msgs/130899.html