Posted by susan C on September 1, 2001, at 19:17:02
In reply to Re: How do they Get the Names for These Drugs?, posted by Squiggles on September 1, 2001, at 18:48:09
> > I think the coolest has got to be Aurorix, followed by Effexor and Stablon (Tianeptine). But I wonder how they come up with the names for these.
>
> Hmm, maybe they train those rats to use
> IBM Selectric III keyboards with their paws,
> reinforce the desired key sequence responses with
> Gruyere cheese, and shock them when they press any
> series of key strokes that do not include the
> letter Z.
>
>
> SquigglesAs a final test, the marketing department of the drug company show these names to ordinary 'men on the street' and if these passers-by cannot pronounce them, nor spell them, nor remember them after a trial period of 30 seconds, the name gets final clearance for use.
sc
poster:susan C
thread:77176
URL: http://www.dr-bob.org/babble/20010828/msgs/77337.html